Design, strategy, innovation.

I have twelve years experience working in the marketing, innovation and design fields. I am fascinated by how design thinking can be harnessed to make better products and how consumer insight can refine brilliant ideas and make them even more brilliant.

With strong facilitation and ethnographic skills I'm as at home in a co-creation group of 20 consumers as I am with my head in an in-depth article on brand models.

My core skills include NPD, group facilitation, design thinking, brand strategy, writing and digital transformation.

Please get in touch on isolderoche@gmail.com