Do you really want to know what's in your Maccydees?
What's in our food has been at the top of the agenda this week with equine matter found in some supermarket burgers. In a move towards transparency McDonalds will now make all nutritional information available to the consumer through a scanable QR code. What's most interesting about this is that the info will be available in 18 different languages taking full advantage of the much maligned matrix barcode. The new packaging rolled out in the US last week and will be gradually introduced to the rest of the world in the coming months.